28.3.2018 At “Cosmoprof Bologna” – the trade fair for all sectors of the beauty industry
With over 250,000 visitors and more than 2,500 exhibitors, this fair in Bologna is quite simply THE meeting place for the whole industry and always worth a visit.
We went to the fair to track down for you the latest developments, trends, services and products from the most diverse sectors. Here is a selection of beauty trends we identified at Cosmoprof:
TREND: COLOUR SORCERY
These beauty products change their colour as they are applied. This is however not just an optical gimmick. On the contrary, these multi-tasking cosmetic products often offer numerous skin care benefits combined in a single formulation.
The global wellness trend is influencing not only what we eat and how we exercise, but also our daily skincare routine. Today the focus no longer rests exclusively on facial care products, but much more on the whole body, thus opening the door to totally innovative cosmetic products!
TREND: HYALURONIC ACID 2.0
Hyaluronic acid is coming into its own. This tried and tested moisture-boosting ingredient is now appearing in higher concentrations, in special formulations for men and even in cross-category products.
TREND: QUICK FIX
Quick, easy and effective! These “quick-fix” products help us to save time. Practical for when we are on the go and ideal for the fast-paced lifestyle of the millennial generation.
Download the official Cosmoprof Trend Report 2018 here and let yourself be inspired:
Consult us now about the current trends for your cosmetics line. Whether you are interested in DNA defence, anti-pollution, energy cosmetics, blue light, microbiome skincare, multi-masking, microencapsulation, hemp, micelles, detox or preservative-free cosmetics (0% preservatives) – our experts are ready to give you professional advice!